Simply put, video sales are the actions taken by users to place orders through short videos ranging from 15S to 60S, while live streaming sales are the actions taken by users to place orders through 1 minute to 3 hours of live streaming. Analyze which effect is better and more suitable for your field between video and live streaming, from the perspectives of traffic, product selection, and gameplay. How much money can you earn by playing live streaming? How can Tiktok live broadcast make money? In fact, there is no need to doubt about making money. You can see how awesome Kwai live broadcast is. Some Kwai big TVs make millions a year by this live broadcast. Now Kwai not only plays live broadcast, but also sells goods. The government is also vigorously supporting agricultural products, calling on influential Kwai big TVs to sell goods live broadcast, and the results are also very impressive.
1. The drainage preparation before the broadcast includes in station drainage and out station drainage. Before the broadcast, we can release live broadcast announcements in fan groups, official account, WeChat groups, microblogs, etc., so that we can prepare in advance for improving traffic, shoot short videos in advance, or drain through the PK between anchors. In addition, the title and cover of the live broadcast room are also important, which should be attractive enough to leave a deep impression. Adequate preparation is the foundation of a good live broadcast.
In broadcast operation
During the live streaming process, attention should be paid to three aspects: interaction, sales conversion, and platform live streaming. The interaction in the live broadcast room is the core of the live broadcast process. The better the interaction with the audience, the stronger the audience's desire to purchase, and the more likely the audience is to make impulsive purchases. Usually, we can learn more excellent chat skills or prepare some jokes in advance to learn how to mobilize the audience's emotions. In simple terms, the sales conversion during the live broadcast process refers to how to correctly switch the activity settings of each link. For example, you can first conduct a product demonstration, then try out and explain the product professionally, and finally attract users to place orders by using a series of tactics such as "once this batch is sold out, we will immediately increase the price", "today is the lowest price in history, and our merchants are playing a competition. You can save a lot of money by buying today", and so on.
Upgrade live streaming content to cater to more young people
The current 90s and 95s are actually two generations who have grown up with the wave of entertainment, and the demand for live streaming among these young users is also becoming increasingly strong. With the exploration of live streaming content, its boundaries are also constantly expanding. If we don't value content creation and upgrading, we will miss out on the favor of these young users and be quickly eliminated.
2. Nowadays, live streaming is facing a trend of demand for high-quality content and elimination of inferior content. How to upgrade live streaming content has become the key. According to the person in charge of Tiktok Live, the live broadcast content on Tiktok Live is very rich. Instead of simple labels such as games and dances, it is replaced by diversified labels such as culture and education, beauty, fashion anime, and cuteness. These live streaming tags will also resonate with users. Attaching importance to the upgrading of live broadcast content and enriching the live broadcast content has also become a powerful weapon for Tiktok live broadcast.
Continue to interact with users in a timely manner, respond to their messages enthusiastically and casually, enhance stickiness, and enhance favorability. The timing of the reply should include key words unrelated to the product, in order to increase the weight of this video. After the operation of the above steps, you can officially quit the format of making money by dithering audio tapes. In fact, it is not difficult. Moreover, based on Taobao customers' dithering tape goods format, there is no need to stock up, no financial pressure on us, no need to be responsible for logistics, after-sales, especially suitable for us to use our spare time to make money. Therefore, Tiktok's recommendation of good things is a particularly good form of realization at the moment, and it is not worth trying.
3. Tiktok Live was neither hot nor cold. In 2020, Tiktok Live was extremely popular. Some accounts didn't have many fans, but the popularity of the live room was good. The popularity of the live room was only a few dozen. I will find that it can also increase fans and sell things. Tiktok long video is a reward for users of high-quality works of dithering. What requirements can be met to obtain long video rewards? This assessment standard is the number of followers. Currently, only 1000 followers are needed to activate a 1-minute long video. Does it feel particularly simple? It is difficult for new users of Tiktok to quickly increase the number of fans by 1000. However, as long as you work hard and persist in updating high-quality works, it is still easy to gain 1000 followers.
If the fans who have gained popularity through their works are not very active, they only follow you because the works are good, and have not thought about whether they will come to see you next time, let alone shopping with you. How to enhance the trust and interaction between fans and us is to publish more works, open more live broadcasts, and interact with these fans. Otherwise, the rising fans would be just a number with no meaning. In other words, if we frequently post works, hold live broadcasts, and interact with fans, then there will be more active fans in your account. On the contrary, there will be many "dead fans" who are not really "dead fans", but rather follow our peers or others. Because they always don't post works or live streams, they gradually become attracted to other merchants who frequently do live streams and post works, which is also one of the reasons why many Douyin users lose followers.